Eligibility: The Plugrà® Butter “Justice of the Pies” Sweepstake (the “Sweepstake”) is open only to permanent legal residents of the 50 states of the U.S. and the District of Columbia (“DC“), who are physically located and residing therein (excluding Guam, Puerto Rico, and all other U.S. and foreign territories and possessions), and who are 18 years of age or older as of the date of entry. Employees of Dairy Farmers of America, Inc. (“Sponsor”), any advertising, promotional, or other agencies involved in the creation, development, or administration of the Sweepstake, and any of its or their direct or indirect parent, subsidiary, and affiliate companies (the “Sweepstake Entities”), and/or members of their immediate families (spouses, children, siblings, parents) and/or persons living in the same household as such persons, whether or not related, are ineligible to enter the Sweepstake.


Sweepstake Description: The Sweepstake begins at 12:00 am CT on June 20, 2024, and ends at 12:00 am CT on June 24, 2024 (the “Sweepstake Period”). The Sweepstake consists of ten prizes, and the winners will be selected in a random drawing on June 25, 2024. For all purposes of this Sweepstake, the Sponsor’s computer is the official clock, and all times refer to Central Time (“CT”).


How to Enter: Eligible individuals may enter twice, once on Facebook and once on Instagram (each, an “Entry Platform”). Entrants must have a Facebook account to enter via Facebook and an Instagram account to enter via Instagram (creating a Facebook and/or Instagram account is free; visit and/or and follow the appropriate links to download either one or both applications to create your account(s)). To enter, like/follow Sponsor’s post on an Entry Platform containing the hashtags #PlugraButter #Butter #BetterButterMatters #Plugra #Baking #Cooking #Homemade #Flavor #HappyBaking ​and share in the comments of the post your favorite pie (each, a “Sweepstake Entry”). Sweepstake Entries must be received by Sponsor no later than 12:00 am CT on June 24, 2024. Sweepstake Entries will not be judged. Comments made on an entrant’s personal Facebook or Instagram page are not eligible for the Sweepstake. Limit one Sweepstake Entry per person per Entry Platform. Sweepstake Entries in excess of the stated limits will be disqualified. Any attempted form of entry other than as described herein is void. Proof of submission of a Sweepstake Entry does not constitute proof of delivery of a Sweepstake Entry. Entrants must have a public profile on the Entry Platform used to enter to be contacted by Sponsor if selected as a potential winner. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. Any Sweepstake Entry or portion thereof that is, in the Sponsor’s sole discretion, inconsistent with Sponsor’s desired image, offensive, obscene, profane, lewd, defamatory, contains any proper names, third party materials, or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that identifies a brand (other than Sponsor’s), or other proprietary right of any entity or person, living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light), or is otherwise objectionable, will not be accepted as a Sweepstake Entry and may disqualify entrant from further participation in the Sweepstake in the sole discretion of Sponsor. Entries must comply with these Official Rules and the applicable Entry Platform Terms of Use and Privacy Notice. In the event of a conflict between these Official Rules and an Entry Platform Terms of Use and Privacy Notice, these Official Rules shall govern.


Prizes/Odds of Winning: Ten prizes: two winners will receive a “Justice of the Pies” cookbook with an Approximate Retail Value of $30.00 as well as a “Justice of the Pies” tote bag with an Approximate Retail Value of $35.00. Eight winners will receive a “Justice of the Pies” tote bag with an Approximate Retail Value of $35.00. Odds of winning depend on the total number of eligible Sweepstake Entries received during the Sweepstake Period. Prizes cannot be exchanged or redeemed for cash or substitute items. Winners are solely responsible for all costs, incidentals, and any other expenses not specifically mentioned as being included. No cash equivalent for prizes will be available. Prizes are not transferable. However, Sponsor may, in its sole discretion, choose to substitute a prize of equal or greater value due to prize unavailability or for any other reason. Prizes and prize notifications will be sent to a U.S. address only within the 50 states of the US or DC. All expenses associated with receipt or use of a prize not specifically mentioned as being included (e.g., any requested upgrades/options) are excluded and are each winner’s sole responsibility. Any depiction of prizes in Sweepstake materials or otherwise are for illustrative purposes only. All federal, state, local, or other taxes arising from participation in the Sweepstake or award of any prize, including income taxes, are the sole responsibility of the winner. The Sweepstake Entities and their respective employees, officers, directors, and representatives are not responsible for delays in delivery of prizes. Limit one prize per person for the entire Sweepstake Period.


Drawing and Notification of Winners: The potential winners will be randomly selected in a drawing held on June 25, 2024. Potential winners will be notified via direct message through the Entry Platform account used for entry and associated with the selected Sweepstake Entry. Potential winners will be required to respond to the notification (as stated within the notification) within 48 hours. If a potential winner (i) is disqualified, found to be ineligible or not in compliance with these Official Rules; (ii) declines to accept the prize; or (iii) does not reply to notification as stated above, the prize may be forfeited and an alternate winner selected from among all remaining eligible Sweepstake Entries, as determined by Sponsor in its sole discretion.


General Conditions: The Sweepstake is subject to these Official Rules and all federal, state, and local laws and regulations (collectively, “Rules and Laws”). By entering this Sweepstake, entrants agree to waive any right to claim any ambiguity or error in the Official Rules of the Sweepstake, or the Sweepstake itself, and agree to be bound by these Official Rules and by all decisions of the Sponsor and/or the Sweepstake Administrator, which decisions are binding and final in all respects. By accepting a prize, winners attest to the authenticity of their winning Sweepstake Entry. Where permitted by law, participation and acceptance of a prize constitutes permission for Sweepstake Entities to use such winner’s first name, last initial, address (city and state), photo, likeness, biographical information, statement, and voice for advertising/publicity purposes worldwide and in all forms of media (including posting on Sponsor websites), in perpetuity, without further notice to or compensation in connection with said Sweepstake, and Sponsor has the right to modify, edit, adapt, electronically alter, use, assign, and/or dispose of such Sweepstake Entries as it sees fit and without any notice or compensation to entrant or any third parties. Any person attempting to defraud or tamper with the Sweepstake will be subject to prosecution and is thereby ineligible. If, for any reason, the Sweepstake is not capable of running as originally planned, Sponsor reserves the right to cancel, suspend, or modify the Sweepstake or any portion(s) thereof and conduct the Sweepstake drawing(s) from among all salvageable eligible Sweepstake Entries received as of the termination date, if any, in the sole discretion of Sponsor. In case of a dispute over the identity of an entrant who submitted a winning Sweepstake Entry, the authorized account holder of Entry Platform account associated with that Sweepstake Entry will be deemed the entrant. The “authorized account holder” is deemed the natural person who is assigned to an Entry Platform account by the Entry Platform. Said owner must comply with these Official Rules, be the person who completed the act of entering, and, at Sponsor’s sole discretion, may be required to provide proof of ownership of the Entry Platform account. You will not post, advertise, or otherwise promote this Sweepstake on any online website, page, or forum dedicated primarily to the exchange of information about sweepstakes or contests or participate in any commercial contest/promotion subscription notification and/or entering services – any such entries will void your Sweepstake Entries and you may be disqualified.


Disclaimers: Sweepstake Entities are not responsible or liable for, and will deem ineligible, Sweepstake Entries in excess of the stated limit. Sweepstake Entries that are entered by other than human means or mass Sweepstake Entries (such as by an automated computer program or any non-human mechanism, entity, or device) or Sweepstake Entries that are illegible, late, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, or otherwise not in compliance with these Official Rules will be disqualified. By entering the Sweepstake, entrants agree and acknowledge to be bound by all Rules and Laws. Entrants waive any rights to claim ambiguity with the Rules and Laws. Sweepstake Entities shall have no responsibility or liability (including liability for any property loss, damage, personal injury, or death) in connection with: participation in this Sweepstake; incorrect or inaccurate transcription of entry information; acceptance/possession, use/misuse, and/or defects of the prizes awarded herein; any technical malfunctions of the telephone network, computer online system, computer dating mechanism, computer equipment, software, or internet service provider utilized by Sweepstake; interruption or inability to access Sweepstake, this website, or any online service via the internet due to hardware or software compatibility problems; any damage to any entrant’s or any third person’s computer and/or its contents related to or resulting from any part of this Sweepstake; any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, even if caused by the negligence of one of the Sweepstake Entities. By entering, entrants and prize winners further agree to release, discharge, indemnify, and hold harmless the Sweepstake Entities from and against any and all claims, damages, or liability due to any injuries, damages, or losses to any person (including death) or property of any kind resulting or arising, in whole or in part, directly or indirectly, from acceptance, possession, use, or misuse of any prize or participation in the Sweepstake or any Sweepstake-related activity. The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsor (excepting compliance with applicable codes and regulations) or other force majeure event will not be considered a breach of these Official Rules.


Disputes: Each entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or in connection with this promotion, or any prizes awarded, shall be resolved individually, without resorting to any form of class action, and any judicial proceedings shall take place in a federal or state court within the State of Kansas; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstake, but in no event attorneys’ fees; and (iii) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, and consequential damages, and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor in connection with the promotion, shall be governed by, and construed in accordance with, the laws of the State of Kansas, without giving effect to any choice of law or conflict of law, rules, or provisions (whether of the State of Kansas or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Kansas. IN NO EVENT SHALL SPONSOR OR THE SWEEPSTAKE ENTITIES BE LIABLE TO ANY ENTRANT OR WINNER FOR DAMAGES THAT EXCEED THE VALUE OF THE PRIZE TO BE AWARDED TO ANY INDIVIDUAL ENTRANT IN THIS sweepstake.


Sponsor: Dairy Farmers of America, Inc., 1405 N 98th Street, Kansas City, KS 66111.


This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Facebook or Instagram. Any questions, comments, or complaints regarding this Sweepstake shall be directed to the Sponsor and not to Facebook or Instagram.